Proverbs 15:22 Plans fail for lack of counsel, but with many advisers they succeed.
Job search techniques have changed dramatically over the last five years, and they will continue to evolve. You need to surround yourself with wise counselors to help you brand and position yourself to succeed, especially in today’s tight job market that has more than three job seekers for every one job available.
So… what will make you stand out in a tight job market? One word — VALUE. And communicating value starts with the ability to clearly communicate a strong brand. A product is what you buy and a brand is why you buy it, so the key question is why would someone want to hire you.
Here are some questions to help you identify your unique value proposition (UVP):
- What is it that prospective employers in your target market need that you have? Think in terms of things you can prove.
- How will you drive revenues and/or profits, reduce costs, create efficiencies, and overall improve the bottom-line financial and operating performance?
- What would make a prospective employer really excited about the possibility of having you come to work for them?
- What’s the unique value you bring to the table compared with the other people who’ll be competing for the same jobs and who probably are of the same calibre and have a similar professional background and level of education?
If you don’t know or if you’re having trouble communicating your UVP, consider investing in the services of a trustworthy career-industry professional. Not everything that you can do yourself is a good idea. Would you cut your own hair, sew your own business suits, or make repairs to your own Mercedes? Of course not! And unlike hiring an auto mechanic, hiring a career professional will actually provide you with a return on your investment — frequently helping you land a new job more quickly, earning more money.
Finally, regardless of where you are in your career, consider getting a mentor and a professional role model (or more than one). If your role model has written any books, read them, or even better yet, reach out to them. You can find almost anyone’s phone number thanks to the Internet, while expending a limited amount of effort. Remember with many advisors, plans succeed.